Reports have shown that email is the most used medium for online shopping during the holiday season. Email marketing, due to its affordability, effectiveness and straightforwardness, is much exploited to benefit the most from the holiday traffic and spending, hence generating a positive impression about the company as well as a higher revenue. Email marketing supplies the tools to target clients who are ready to spend money over the holidays. This period thus provides a plethora of prospects to boost your business. You should employ an efficient holiday marketing stratagem which solves your customers’ problems and target their interests. Sending holiday email campaigns is an excellent way for you to stay connected with your clients.
Tips to increase sales during holidays, making use of email marketing:
Send your campaigns early, before the holiday shopping rush to grab more customers. You should avoid sending emails during the holidays as people do not tend to check their email regularly. A number of emails pile up and the chance that your email is deleted without being read increases. Therefore, emailing before the holidays is more efficient. Include a sense of exigency in your emails, such as limiting the time period, so that your recipients respond and buy quickly.
If you have a propensity to rise the frequency of your mailing during the holidays, inform your recipients beforehand. Do not increase your email frequency without notification as this might irritate the receivers.
Notify About New Issues Or Updates
You should notify your recipients in case you plan not to publish issues during the holidays. You can also seize the opportunity to invite new people to subscribe to your email or newsletter. If new updates or offers are expected after the holidays, outline them before the holidays to whet your subscribers’ appetite.
Basics Of A Good Email
- A good “Subject” line which outlines a benefit and is free from spam-like words, such as free, or bad formatting, that is all capital letters and excessive punctuation.
- A fine and recognizable “From” line, which includes your brand.
- Send personalized HTML emails. The latter leads to a higher response rate and allows the tracking of opens and click-throughs. oemPro provides the ability of personalizing all your emails.
You should send holiday greetings to all your prospects and customers. The latter will appreciate your thanks and regards.