Match Group Q1 possible earnings, Muslim dating apps popularity, and OKCupid founder’s business insights – all in today’s round-up.
The number of dating apps and services specifically targeting Muslim singles is rapidly growing with names like Ishqr, Halaler, Muzmatch, Salaam Swipe, Half Our Deen, Muslima, Crescent, and Minder (article at NYMag). This is understandable since the Muslim portion of the total US population expected to double by 2050, from the current number of 3.3 million (and 67% of all US Muslims at present under the age of 40).
Vice-chairman of Match Group and co-founder of OkCupid Sam Yagan believes start-ups can easily avoid the mistakes of the dot-com bubble (article at CNBC). All that is needed is the involvement of right mentors at the early business stages. Yagan also revealed he never used Match’s flagship dating app Tinder, but is still interested in finding new ways for technology to disrupt existing categories.
Experts are eager to find out whether Match Group’s second earnings will improve following first earnings after going public last November missed estimates by 5.3% (article at Zacks). Despite profitable acquisitions like Tinder and Plenty of Fish, Match still reports weaker than expected revenue and a 26% decline in year-to year profits. Analysis shows the company has problems with monetizing its assets, faced with intensifying competition from other dating apps like Bumble, Hinge and Coffee Meets Bagel.
Sean Kelly, a digital marketing guru with close to 20 years of experience in the field is announced as a speaker at the upcoming iDate conference on June 8, 2016 (article at WebWire). Kelly is to speak on advanced mobile marketing methods for online dating, as well as strategies and tactics to drive more convertible traffic to mobile apps and websites.
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