This week’s online dating industry round-up is up: Match Group’s Q1 results, increased security for dating apps, and new niche dating sites and mobile apps enter the market.
Match Group Inc. posted finalized results for Q1, and beat even the highest of industry predictions at $285.3 Million (article at Bloomberg). The company, which own such known brands as Match.com, PlentyOfFish, and OkCupid, reports that strong showing is fueled by exceptional growth of Tinder, which surpassed 1 million paid members in the quarter. Recent POF acquisition, as well as solid performance of Meeting and Match also contributed to the result.
Popular lesbian dating app Her is expected to start generating solid revenue later this year (article at BBC). The app creator Robyn Exton employed unconventional marketing techniques, promoting the service at bars and LGBT festivals, to gain traction. Exton launched the first version of Her on a budget of just £10,000, and was able to raise $2.5 Million since, with investors including the founder of Bebo and co-founder of Reddit.
After successful initial runs in Canada and UK, new dating app Tingle is launched in the US, promising singles increased sense of security (article at Tech Times). Tingle, which actually predates industry giant Tinder by two years, allows matched singles to communicate without exposing sensitive information like telephone numbers and locations, until they are confident the relationship is actually working out.
LuvByrd.com, a Colorado-based outdoors-targeting new dating site is aspiring to conquer the entire nation (article at Gear Junkie). At present the business is catering to singles around Denver area, matching climbers, bikers, skiers, kite surfers, and other outdoor enthusiasts. LuvByrd CEO Mike Keshian says that once the site hits the 10,000 user mark, the service will start to gradually expand westward before canvassing the entire country.
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