Thank you guys for letting me take a short break – LA was sweet. But back to business as usual with a fresh online dating industry roundup!
Dating app Bumble partnered with music service Spotify to improve the interaction behind regular mechanics of matching singles up (article at Spotify). Bumble already made waves on the dating app scene by putting women in charge. With the new integration, Bumble users will be able to connect Spotify accounts to their profiles and show off top artists they listen to. A special playlist of top tracks found on dating playlists is created by Spotify to mark the occasion.
Dating app Siren joins the MeatFace campaign against the perceived objectification idea behind most swipe-based apps (article at Bustle). Together with creative studio Hello Velocity, Siren lets users automatically cover the pictures of their faces with meat slabs, creating a real and not so subtle meat market. Siren founder Susie Lee believes the campaign will draw attention to the fact there are better ways to go about mobile dating.
Skout, a worldwide network for meeting new people is being acquiring by a social discovery company MeetMe Inc. (article at Business Wire). The deal is said to be worth $28.5 million in cash and about 5.37 million MeetMe shares, for a total enterprise value of $54.6 million. This places the combined company on track to join the industry leaders, and offers better opportunities for improved profitability and greater monetization scale.
UK-based dating services company Relevant Mix is seeking to raise £150,000 for feature development and user acquisition (article at Crowdfund Insider). The brand behind JustTXT, DatingBeyond and Temptr has launched an equity crowdfunding campaign on Crowdcube. Monetisation of the existing platforms is achieved through subscriptions, product placements, advertising and in-app purchases.
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