Top Dating Apps for Online Dating Business 2018

The rapidly approaching end of another decade signals the inevitable switch to mobile for all things Internet, including e-Commerce in general, and Online Dating Business in particular.

Recent Google findings show that on average the search term ‘dating site’ is on the way out. It generates about 246,000 requests per month, as compared to 550,000 for ‘dating apps.’ The numbers are indeed impressive and represent a significant shift in consumer demand.

It is clear now that unless you have an app for your online dating business, you are already lagging behind.

With this in mind, the time is right to think over your strategy and get on to the mobile boom bandwagon. However, just having an app is no longer enough. The app’s value is not its mere existence. As a business tool, the app must be useful and effective. These qualities depend on many factors, among them the ease of monetization, proper screen size adaptation, as well as intuitive navigation – UX is still the king.

In short – running a mobile adaptive site design is not enough. After all, apps are now ruling a completely separate segment that makes the life of users more convenient.

So what should you look for before purchasing a ready-made mobile app solution? Here are the three fundamental questions you must ask:

  1. Does the app look feel trendy and fresh?
  2. How convenient is the app for an end-user?
  3. Does the app contain all the necessary functions for your business?

Let’s try answering these questions by comparing the available mobile app solutions from the top vendors on the market – SkaDate, AdvanDate, PG Dating Pro, and Chameleon Social.

Geolocation Search

Finding other users by their location is important: in most cases, people look for someone nearby to have an opportunity to meet each other. In most current apps the location point is determined by users’ selected location in their profile. In other words, with some apps, you can also choose any place while not being there. There is, however, another solution — the “Around Me” feature, which finds people by proximity to the GPS location of an actual device used. This feature has become popular due to Tinder and is only available by default in the SkaDate app.

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Like-dislike Feature

Since the explosion of Tinder-like apps, the simple Like-Dislike dynamic has become a staple of online dating. It is one of the key features in all presented dating apps. SkaDate, however, stands out once again due to it’s trendy “swipe” feature, completely mimicking Tinder behavior down to animation.

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Registration

User registration or sign-in with a social network account. Almost every presented app has this feature now because it dramatically simplifies the registration process. The differences lie in design, and that’s what matters.

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User Profile

The way users present themselves to others is also an essential element of an app. Ideally, the profile must feel informal and enticing, but also informative in a concise manner. It should adequately represent the user in a short amount of time, without overburdening the visitor. Otherwise, the search for a match becomes a tedious chore, which can become a real turn-off.

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Hot List

This feature is beneficial for both, users and app owners. Users can elevate their profiles by ending up on the hot list seen by more visitors, while owners can reap the rewards (including monetary in some of the apps) for the action.

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Monetization

The most important aspect of a dating app for a real business owner is the option to earn money. However, strict rules from Apple and Google often present a real hurdle when it comes to direct app monetization. That is why in most cases ready-made solutions suggest taking money via websites accompanying the apps (and not the other way around). Often this is an inconvenient handicap – to activate an action, users must leave the app and purchase necessary membership upgrades at the accompanying website. See the table below to learn which app has the monetization options best suited for your business model.

COMPANY

APP MONETIZATION OPTIONS

SkaDate

  • Fully monetized apps (both, iOS and Android);
  • Accepts user payments through In-App Purchases, just like other mainstream apps;
  • Flexibility to set fees for all or some features or user actions, including messages, searches, etc.;
  • Many options for paid memberships through In-App Purchases;
  • Monetizable hot list;
  • Universal App service, allowing a quick app launch without opening Apple or Google accounts, but with the ability to earn money.

AdvanDate

  • Partially monetized apps (no direct monetization for iOS apps);
  • In-App Purchases available for Android only:
  • Paid memberships;
  • Some features are monetized, like privacy settings, winks, and gifts;
  • Monetizable hot list.

Dating Pro

  • Partially monetized apps (no direct monetization for iOS apps);
  • In-App Purchases available for Android only:
  • Paid memberships;
  • Some features are monetized, like messages, winks, credits, etc.;
  • Monetizable hot list.

Chameleon

  • Apps are not monetized directly (no In-App Purchases for iOS and Android).

Price

Creating brand new mobile dating apps from scratch is a costly matter, with the cheapest low-level subcontractors charging from $10,000 and up, and mid-range fees starting at $40k. In this sense, the prices for ready-made solutions present seem quite low by comparison.


Starting Price

SkaDate

$999

AdvanDate

$699

Dating Pro

$499

Chameleon

$247


Now that you’ve learned the main differences between the top ready-made apps from top vendors, why not take them out for a spin and make the final decision?

SkaDate

iOS

Android

AdvanDate

iOS

Android

Dating Pro

iOS

Android

Chameleon

iOS

Android